Of the 10,000 NIBGA flyers which have both festivals listed, 8,276 have been mailed at a cost of $237.32. This includes all the bands for both Memorial and the Labor Day festivals along with several clubs and area jams. 1,500 flyers were folded for use in the newsletter, publicity and music store mailings. Printing 10,000 flyers cost $514.58 which was below quotes from Staples and Office Depot.
Since this flyer has both festivals, should the club do another mailing for just the Labor Day festival in the June time frame?
Under consideration is inserting the flyer in the IU/PU Communicator student newspaper at the Fort Wayne campus. They would need 4,000 flyers and the cost would be close to $500. To recover our costs an additional 50 or so attendees at the festival would be needed or 1.25% hit rate. To make a profit, you would need a 2.5% hit rate. Is this realistic?
The Trine North Campus student newspaper in Angola, IN is also being considered. This will be a board topic.
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