NIBGA has committed advertising in the IPFW Communicator (Fort Wayne, IN) on April 22 & 29 with 5.5 x 8.5 1/2 page inserts. Total cost around $571. This ad shows, weekend ticket $23 with ad.
NIBGA committed to Trine University (Angola, IN) $300. Here is what they will do:
we are holding a special that would allow you to run a full page ad on the back page of The Triangle as well as an online ad and a few mentions on the schools radio station WEAX for $300. We circulate 2,500 copies every two weeks, so you would have 5,000 copies of your ad out by the time it runs twice. The size is about 12 x 12. Along with your 5,000 copies you'd have the online ad that can be viewed multiple times and the mentions on the radio station would run throughout those 2 weeks.
This ad says free electric with ad.
By doing two different discounts, NIBGA can judge the ads effectiveness.
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